Cheeky Brand was the brainchild of Nathaneal Harkham. Started in 2002 it was created as an alternative company, one unafraid not to conform to accepted/expected business norms. Cheeky Brand is not just a t-shirt but hand drawn art that uses the tee as a canvas, each made with love. Working for designer Jonathan Martin/HYPE gave Nathaneal his background in the fashion industry but it's his imagination and creativity that gives Cheeky its personality. Witty double meaning and hand drawn pictures on self-designed t-shirt silhouettes, all made from the softest cotton, places Cheeky in a class of its own. Even the brand's name means naughty, almost rude.
Perhaps the company's vision is best described by Harkham himself: "I look at my T's not as a product to sell and make money off, but as an artistic expression of myself- conveying a very real thought or emotion. All my styles are designed and created by me; I love them all. They're not shirts, they're pieces of me. Not corporate. Not a building of computers and answering machines. Just an idealistic small company that believes fashion is about artistic integrity not conforming to trends and mainstream brands. I say stand for something. Say it loud. Make your statement. Wear it because you mean it."
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